Great opportunities. Big responsibility.

Plastic is fantastic. In many instances, it contributes to more sustainability. But the consequences of our way of handling plastic is landing us in deep waters. Quite literally. It’s about time we took responsibility and switched from a linear economy to a circular economy. New standards are being set for plastic packaging from households and convenience stores.


340,000 tons of plastic waste

Denmark produces in a total of 340,000 tons of plastic waste every year. Roughly only 34% of this is recycled, which is mainly clean and sorted plastic using processes that have been in place for decades, which is obviously great and important. But we cannot just close our eyes to the fact that today, around 64% of valuable, raw materials are being sent to incineration and going up in smoke, disappearing forever and putting a strain on the environment in the process.

Can we save more plastic?

The challenge is not in climbing a mountain. But moving it.
Plastic packaging from households and convenience stores are a cocktail of many different types of plastic and is strongly contaminated with, amongst else, food waste. Recycling it as a useful raw material is the equivalent of moving a mountain.

EU requirements for all member states regarding the recycling of plastic packaging is also an ambitious target for Denmark:


Before the year 2025


Before the year 2030

Co2 emissions can be halved by recycling plastic waste instead of allowing it in a linear process to go to incineration, where raw materials simultaneously go up in smoke. 

Nordic Council of Ministers
– Climate Benefits of Material Recycling


Luckily there are some innovators amongst us, who with their professional insight, ingenuity and raw willpower, make the impossible possible. It’s the professionals who understand that new targets for sustainability require new perspectives and methods. It’s about time to take responsibility for an overloaded environment, and in all honesty, we are proud to be able to present new opportunities to save more plastic. Raw materials that would usually go straight to incineration have the chance of a new life. Again and again.

This is not just

it’s the new raw material that proves that we CAN make a REAL difference

A sustainable and circular alternative to the traditional new materials and like industrial based and new raw materials (Virgin) are now a real possibility. A real up-cycling product from mixed and contaminated plastic waste. A new possibility that merely requires cooperation from everybody in the circular process.

New targets for sustainability require new processes and the right choices

Product Design

Use real recycled raw materials in your products that make a real difference and set requirements for sustainability. Receive a durable evaluation of your options.


We know what it requires to produce using recycled plastic as a raw material. We have extensive knowledge and experience from the productions that already use our products. See products and data sheet.

When are the earth's resources used up for the year?








7 months into the year and earth resources are used up for the whole year. For the rest of the year, we directly eat away at earth resources and they can’t be restored over time. Thus we directly eat away at our production capacity.

The entire circular chain needs to be complete before we can make a REAL difference

When new opportunities are within reach, who’s going to take that responsibility? Demand for recycled plastic as a raw material isn’t more than 6%.

We are ready to rise to the challenge from the EU to collect and recycle huge quantities of plastic packaging. But this also raises substantial concerns. At the end of the day, if demand for recycled plastic as a raw material doesn’t exceed the existing 6%, then we won’t achieve anything. No matter how innovative we are in this regard.

It’s a question of whether or not those who choose, design and manufacture goods containing plastic are ready to welcome these new processes and set new standards and sustainable requirements.

It’s a question of whether or not consumers are ready for change and if there is any desire from politics to encourage it.

Crucially, the only solution is that we work together! Those who manage, choose, design, manufacture, sell and not least, buy goods containing plastic materials must take responsibility and choose sustainability. Politicians must take the lead and demonstrate willpower.

It’s no easy task to alter manufacturing processes. Recycled plastic as a raw material comes in varying degrees of quality and makes manufacturing more difficult compared to brand new, enticing virgin plastic.

 The cynic will undoubtedly relate to whether it is worth using recycled plastic as a raw material.

But when you look at the trail of irreparable damage we’ve caused within the last two generations, now is the time to realize the perspective of the linear economy.

In the big picture, there isn’t much more of a future for the linear economy, than the lifetime of the average piece of plastic packaging. We must take the lead and invest in the future.

“It’s time for action and a rethink of our business model and social welfare model using the following formula: Reduce. Reuse. Recycle. Rethink. Therefore it’s time to transform the current linear economy into a circular economy. An economy where we retain products and materials in the cycle and make use of their value for as long as possible. What was previously waste, must to a greater degree function as valuable input in new products.”

– Flemming Besenbacher,
Chairman of the Danish Government’s Advisory Board For Circular Economy.

The responsibility is growing rapidly. The possibilities with plastic are apparently endless:

  • 1,2 m tons in 1950 1% 1%
  • 311m tons in 2014 28% 28%
  • 1,2 b tons in 2050 100% 100%

Enough talk. This is FAIR Plastic

FAIR Plastic /01

[ PE LD grey ]

Organic food waste from households and convenience stores is collected and is converted to biogas. In this process, plastic packaging is sorted and cleaned.

The plastic fragments are washed, rinsed and the different types are sorted further before they’re pelletized, in order to be recycled as a raw material.

FAIR Plastic/01 can be used in many types of hard and soft plastic products where it supplements/replaces other virgin/virgin-like raw material in LDPE, HDPE, and PP.

It can also be used in circular solutions where stores/boroughs use their own plastic waste to produce new plastic bags they can use themselves or sell.

FAIR Plastic /02

[ PP/PE 70/30 black ]

The municipalities will collect sorted plastic packaging waste from the residents.

This is pre-sorted, cleaned, rinsed, and further sorted by type before it is pelletized, so it can be recycled as a raw material.

FAIR Plastic /02 is good quality and can be used in many products where it supplements/replaces other virgin/virgin-like raw material in HDPE and PP.

Send a message

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Scan Lux Flexible A/S and Ragn-Sells have in cooperation with Randers Municipality taken their green plastic bags for food waste to new heights.

The old plastic bags are collected, washed and rinsed clean for food waste. Then they are recycled and included in the production of new plastic bags for the citizens food waste.
With recycled plastic from thier own food waste bags, Randers Municipality leads the way to a better circular consumption pattern by showing how we can recycle and utilize the plastic resources that already exist.

Rasmus Bisgaard, COO
Scan Lux Flexible A/S

Should we create more sustainability together?
Get a free evaluation of your options.

Dutec Plast A/S

We’ve used plastic from household waste as a direct replacement for standard regenerated HDPE. What was surprising was that the tensile strength of household plastic is equal to that of regenerated HDPE. The flow properties are great for injection molding, even for smaller items. The material is very clean and doesn’t smell. As we haven’t seen a reduction in quality since switching to this material, we’ve decided to use it in more products.

Kasper Dunvad, Direktør

Dutec Plast A/S

Should we create more sustainability together? 

Receive a free evaluation of your options.

Trio Plast A/S

Trioplast, in association with Salling Group and Ragnsells, has developed a new, innovative type of bin bag, consisting of Netto’s own plastic packaging. Thus the plastic is in a closed system, that makes it possible to give new life to old plastic, and therefore ensure that plastic to a larger degree is collected and not least recycled, in the future to be incinerated, disposed of, or worst case scenario, discharged into the environment.

Kristina Mouridsen, Product Manager

Should we create more sustainability together?

Receive a free evaluation of your options.

Netto is thinking circular

– and we’ve made it practically possible to transform old packaging into new rubbish bags.

In the fight to keep plastic away from nature, Netto is launching a new initiative: Bin bags developed from Netto’s own plastic waste. The new bin bags, which are the first of their kind in Denmark, can be purchased in Netto stores all over the country.

The plastic project has received words of encouragement along the way from the World Wildlife Fund WWF.

Want to know more?

Who are we?

There is a difference between recycling plastic. BIG DIFFERENCE! is an innovative little group of businesses who are extremely passionate about saving more plastic. We endeavor to find more circular and upcycling solutions that actually work in reality – even for tradition-bound industries. But we’ve been recycling plastic for decades, which is excellent. But not exactly anything new and innovative.

When we proclaim that we want to save more plastic, it’s because we’re grabbing hold of the growing tonnage of difficult, mixed and strongly contaminated, that mainly gets sent to incineration, or in some other way puts a strain on the environment. This is where innovative solutions and cooperation can make a difference.

Plastic is fantastic. But it is extremely problematic. It’s about time we create a better and long-term circular economy. When it comes to plastic, we need to be ready to move mountains. The challenges are enormous, much more plastic needs to be saved from the oven, nature and the sea. And every time we take responsibility for more sustainability, it’s a step in the right direction. Will you join us?

Are you ready to think circularly and save more plastic?
We believe that we can strengthen each other and we look forward to hearing from you.

Call: +45 7070 2555

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